Learn more about Lasso

That was then, this is now.

Follow the process every step of the way — from your kitchen back to your community.

Every item you insert into your Lasso is scanned, washed, broken down, and stored individually with like materials.

The Lasso app tracks your storage for you, and lets you know when to schedule a pickup with our drivers—just 3-8 times per year.

We’ve streamlined the recycling process so that 100% of your materials re-enter the production cycle as efficiently as possible.

We've Reached
A Crisis Point

We've Reached A Crisis Point

Annually the world wastes $80-120 billion in plastic alone. In fact, only 2% of all items we put into recycling bins are closed-loop recycled.

A portion of this wasted plastic is from every one of us. Now, there's an opportunity to change how we recycle.

According to the EPA, only about 20% of what goes into our recycling bins is actually recycled*

*source

How the Lasso Works

Insert an item

Simply place plastics, metals or glass within the Lasso and let it do its thing.

Sensor-checking

Using internal scanners & AI machine learning, the Lasso identifies each material. If the material isn't accepted by Lasso, it is presented back to you.

Washing

Steam cleaning + flash drying technology removes all contaminants, including the label, food, grease and dirt.

Processing & Storage

Once clean, each item is broken down into its pure valuable form at a fraction of its original size, with each material type stored separately.

Insert an item

Simply place plastics, metals or glass within Lasso and let it do its thing.

Sensor-checking

Using internal scanners & AI machine learning, the Lasso identifies each material. If the material isn't accepted by Lasso, it is presented back to you.

Washing

Steam cleaning + flash drying technology removes all contaminants, including the label, food, grease and dirt.

Processing & Storage

Once clean, each item is broken down into its pure valuable form at a fraction of its original size, and is stored in a compact container.

Reduce Your Carbon Footprint

Play your part in a tangible way by knowing that the items you put in a Lasso will never reach landfills or oceans! Our app allows you to track your impact through storage levels of each product, their monetary values and your equivalent CO2 savings in real time.

The Lasso's recycling process also uses less water than manually washing, and less electricity than your dishwasher!

Easier Than Ever

Time, effort, energy, and multiple cluttered bins are no longer needed when it comes to recycling – the Lasso does everything for you!
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Storage is sealed, tamper-proof, sterile and odor free.

And say goodbye to taking out the recyclables each week, because storage collection is required just 3-8 times per year!

Earn Money

Used materials have a value & it's time you reclaim it.
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Receive cash returns within five years of ownership, and earn money for the value of products you've recycled!
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In qualifying areas, Lasso Loop will also support bottle deposit schemes for cash incentives.

A people-powered total recycling solution.

Waste management companies are stuck in the middle of a tug of war between government policymakers and waste-producing corporations. This government-mandated, compulsory, restrictive model shifts the focus away from the environment and the consumer.
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That’s why at Lasso, we’ve made it our mission to do things differently.