Better for the planet

Lasso ensures your used plastics and other packaging can be remade into valuable new products.

Recycling is in Crisis

According to National Geographic, a whopping 91% of plastic isn't recycled.

Most of the 9% that is “recycled” is actually downcycled for use in lower value products - like flower pots and traffic cones - or it’s incinerated for energy.

Research from the Ellen MacArthur Foundation found that just 2% of packaging is recycled into a material of the same quality, while 38% leaks into the environment.

We can't keep doing this forever.

The solution is circular

Research from the UK indicates that recycled plastic could supply nearly three quarters of all plastic demand.

In a 2019 report, the Ellen MacArthur Foundation estimates that we can achieve a reduction of 9.3 billion tonnes of greenhouse gases (roughly 20% of emissions) by adopting circular economy frameworks.

To create a sustainable future for generations to come, we need new solutions that are built to meet the needs of the modern world.


Giving materials new life

Lasso’s circular recycling solution is designed to eliminate contamination, ensuring that your valuable used packaging materials are remade into new products of the same quality.

In addition to convenience benefits, Lasso allows you to track your impact and rewards you for your efforts. The system provides added incentive to recycle, crediting customers with a cash value for their materials as well as any bottle deposit returns they are entitled to.

See our homepage to learn how Lasso works!

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