Everyone deserves
to recycle.

Learn Our Story

Created by a worldwide family that our recycling to be recycled.

Meet Aldous, the family member that started it all

Lasso provides the power of 100% recycling from the corner of your kitchen.

Paving the way for a sustainable future, driven by a circular economy.
Linear Economy
Recycling Economy
Circular Economy

A people-powered total recycling solution.

Waste management companies are stuck in the middle of a tug of war between government policymakers and waste-producing industries. This government-mandated, compulsory, restrictive model shifts the focus away from the environment and the consumer.

That’s why at Lasso, we’ve made it our mission to do things differently.

Full transparency - involving consumers in the system

Putting pressure on waste-producing industries instead of bending to them

Closing the loop while bringing money and resources back to you and your community

Protecting our oceans through environmental stewardship

Safeguarding our planet for future generations

Educating for permanent change and real solutions

Recycling is a broken industry dominated by large and unsustainable companies, but we’re lucky to be a part of this - to be able to help solve how we shift to a sustainable and beneficial solution to maintain our planet and win the war on recyclability.

Aldous Hicks

Founder & CEO

Created by a global family dedicated to improving the circular economy.

Aldous Hicks

Co-Founder, C.E.O and Board Member

Alison Richardson


Philip Sanders

Engineering & Technical

Kieran White

Executive in Charge: Operations, Logistics & Launch

Yannick Verbelen

Electronics & Sensors

Dominique Leonard

Marketing & Growth Manager

Dillon Nicholson

Fundraising Manager

Ben Oswald

Finance & HR Manager

Robin Verbruggen

Electronics & Sensors

Tanzania Castro

Design Lead

Henry De Rooy

Engineering & Technical

Abigail Holt

Marketing Intern, Content & Copywriting

Eliza Giles

Marketing Intern, Copywriting

Rod Dix

Engineering & Technical

Atai Esentur

Research Analyst

Nick Prusiak

Engineering & Technical

Hayeon Yun

Marketing Intern

Neil Scott


James Bell

Non-executive director and Chairperson

Murray Chancellor

Non-executive director

We are a diverse family of problem-solvers spread across multiple continents working to build a better, more sustainable future, together.

Won’t you join us?

Bye old. Hello new.

100% recycling with Lasso.

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