Everyone deserves
to recycle.

Learn Our Story

Created by a worldwide family that our recycling to be recycled.

Meet Aldous, the family member that started it all →

↓

Lasso provides the power of 100% recycling from the corner of your kitchen.

Paving the way for a sustainable future, driven by a circular economy.

Straight arrow pointing into drawing of an open garbage bin

Linear Economy

Twisting/curlicue arrow pointing into drawing of an open garbage bin

Recycling Economy

Circular arrow floating above a drawing of a garbage bin with the lid on

Circular Economy

A people-powered total recycling solution.

Waste management companies are stuck in the middle of a tug of war between government policymakers and waste-producing industries. This government-mandated, compulsory, restrictive model shifts the focus away from the environment and the consumer.

That’s why at Lasso, we’ve made it our mission to do things differently.

Full transparency - involving consumers in the system

Putting pressure on waste-producing industries instead of bending to them

Closing the loop while bringing money and resources back to you and your community

Protecting our oceans through environmental stewardship

Safeguarding our planet for future generations

Educating for permanent change and real solutions

“ Recycling is a broken industry dominated by large and unsustainable companies, but we’re lucky to be a part of this - to be able to help solve how we shift to a sustainable and beneficial solution to maintain our planet and win the war on recyclability. ”

Aldous Hicks

Founder & CEO

Created by a global family dedicated to improving the circular economy.

Aldous Hicks

Co-Founder, C.E.O and Board Member

Alison Richardson

Co-founder

Philip Sanders

Engineering & Technical

Yannick Verbelen

Electronics & Sensors

Dominique Leonard

Marketing & Growth Manager

Dillon Nicholson

Fundraising Manager

Robin Verbruggen

Electronics & Sensors

Tanzania Castro

Design Lead

Abigail Holt

Marketing Intern, Content & Copywriting

Eliza Giles

Marketing Intern, Copywriting

Henry De Rooy

Engineering & Technical

Atai Esentur

Research Analyst

Rod Dix

Engineering & Technical

Nick Prusiak

Engineering & Technical

Neil Scott

Legal

James Bell

Non-executive director and Chairperson

Murray Chancellor

Non-executive director

We are a diverse family of problem-solvers spread across multiple continents working to build a better, more sustainable future, together.‍

World map showing location pins on San Mateo, California, USA, London, UK, and Orange, AUS

Lasso recycling appliance, showing the front of the appliance

Won’t you join us?

Bye old. Hello new.

100% recycling with Lasso.

Reserve Now →

Let's change recycling forever. Join the movement

Everyone deserves to recycle.

Created by a worldwide family that our recycling to be recycled.

Lasso provides the power of 100% recycling from the corner of your kitchen.

Linear Economy

Recycling Economy

Circular Economy

A people-powered total recycling solution.

“ Recycling is a broken industry dominated by large and unsustainable companies, but we’re lucky to be a part of this - to be able to help solve how we shift to a sustainable and beneficial solution to maintain our planet and win the war on recyclability. ”

Created by a global family dedicated to improving the circular economy.

We are a diverse family of problem-solvers spread across multiple continents working to build a better, more sustainable future, together.‍

Won’t you join us?

Loop Me In!

Let's change recycling forever.
Join the movement

Everyone deserves
to recycle.