Everyone deserves
to recycle.

Learn Our Story

Created by a worldwide family that our recycling to be recycled.

Meet Aldous, the family member that started it all →

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Lasso provides the power of 100% recycling from the corner of your kitchen.

Paving the way for a sustainable future, driven by a circular economy.

Straight arrow pointing into drawing of an open garbage bin

Linear Economy

Twisting/curlicue arrow pointing into drawing of an open garbage bin

Recycling Economy

Circular arrow floating above a drawing of a garbage bin with the lid on

Circular Economy

A people-powered total recycling solution.

Waste management companies are stuck in the middle of a tug of war between government policymakers and waste-producing industries. This government-mandated, compulsory, restrictive model shifts the focus away from the environment and the consumer.

That’s why at Lasso, we’ve made it our mission to do things differently.

Full transparency - involving consumers in the system

Putting pressure on waste-producing industries instead of bending to them

Closing the loop while bringing money and resources back to you and your community

Protecting our oceans through environmental stewardship

Safeguarding our planet for future generations

Educating for permanent change and real solutions

“ The recycling industry is incorrectly named. It is a very expensive “collection” for recycling industry which does very little recycling. At Lasso we will empower every household on the planet to close loop recycle, the only financially and environmentally viable form of recycling, and be paid for their recycling effort. ”

Aldous Hicks

Founder & CEO

Created by a global family dedicated to improving the circular economy.

Benjamin Greene

CEO

Denis Ryabtsun

CSO

Philip Sanders

CTO

Robin Verbruggen

Head of Electronics and Electrical

eddi

Head of Software & IT

Henry De Rooy

Engineering & Technical

Dr. Yannick Verbelen

Electronics & Sensors

Neil Scott

Legal

Jonathan Selsick

Administration

Aldous Hicks

President and Founder

Alison Richardson

Co-founder

Nigel Taverner

Non-executive Director

James Bell

Non-executive director and Chairperson

Murray Chancellor

Non-executive director

We are a diverse family of problem-solvers spread across multiple continents working to build a better, more sustainable future, together.‍

World map showing location pins on San Mateo, California, USA, London, UK, and Orange, AUS

Lasso recycling appliance, showing the front of the appliance

Won’t you join us?

Bye old. Hello new.

100% recycling with Lasso.

Reserve Now →

Everyone deserves to recycle.