Learn Our Story
Meet Aldous, the family member that started it all
Waste management companies are stuck in the middle of a tug of war between government policymakers and waste-producing industries. This government-mandated, compulsory, restrictive model shifts the focus away from the environment and the consumer.
That’s why at Lasso, we’ve made it our mission to do things differently.
Full transparency - involving consumers in the system
Putting pressure on waste-producing industries instead of bending to them
Closing the loop while bringing money and resources back to you and your community
Protecting our oceans through environmental stewardship
Safeguarding our planet for future generations
Educating for permanent change and real solutions
Aldous Hicks
Founder & CEO
Benjamin Greene
CEO
Denis Ryabtsun
CSO
Philip Sanders
CTO
Robin Verbruggen
Head of Electronics and Electrical
eddi
Head of Software & IT
Henry De Rooy
Engineering & Technical
Dr. Yannick Verbelen
Electronics & Sensors
Neil Scott
Legal
Jonathan Selsick
Administration
Aldous Hicks
President and Founder
Alison Richardson
Co-founder
Nigel Taverner
Non-executive Director
James Bell
Non-executive director and Chairperson
Murray Chancellor
Non-executive director